Our story
It started with four kids and a water test
Honest Water Co is a family business in Fort Worth, Texas. The name isn’t decoration — it’s the thing we got into this to fix.
Meet Anthony Jory
“I became obsessed with finding the safest option for my children.”
I’m Anthony Jory. As a father of four young children, I’m extremely passionate about their health and wellness — and after learning how much is in the water here in Texas, I became obsessed with finding the safest option for them. From bathing to drinking to cooking, it’s vital to use safe water.
What I found while looking was an industry that mostly sells through fear and pressure. In-home appointments that run three hours. Prices that appear and disappear depending on whether you look like you’ll say yes today. Equipment marked up several times over what it costs.
So I started Honest Water Co. Our goal is to provide easy solutions to serious problems that are within every budget — the same quality equipment, without the theatre.
That means a free water test where you see the result yourself. A price we’ll give you straight. Installation included rather than added at the end. And a lifetime warranty, because we’d rather sell you equipment that lasts than sell you a replacement in six years.
We’re still family-run, still based in Fort Worth, and 325 Google reviews later it still works.
Anthony Jory, founder and CEO, with his wife and their four children — the reason the company exists.
What we stand on
Three things we don’t bend on
Health and wellness first
Clean water for drinking, bathing and cooking is the whole point. Everything else is downstream of that.
Trust and transparency
We tell you what your water actually contains, what our equipment does about it, and what it costs. Including when the answer is that you don't need us.
Affordable protection
Good water treatment shouldn't be a luxury purchase. We price to be reachable and we don't run the high-pressure close.
By the numbers
What a family business looks like after a few years
- Google rating
- 0.0Google rating
- Google reviews
- 0Google reviews
- cities served
- 0cities served
- system warranty
- Lifetimesystem warranty
Real reviews
What Dallas–Fort Worth families actually say
Every review below is a verified Google review — not a testimonial we wrote.
“I am thoroughly impressed with Honest Co’s water softener, filtration system and RO! The installation process was seamless, and the team's expertise was evident.”
Sandeep Kumar DasaGoogle review · Oct 2024
Free water test
Find out what's actually in your water
We'll test your water at your kitchen sink, show you the result, and tell you what — if anything — you need. Free, and there's no system that fits every house.
- Free on-site water test
- Free installation
- Lifetime warranty